Importance and Trends In Floriculture


Floriculture is a discipline of horticulture that is concerned with the cultivation of flowers and ornamental plants. It involves farming, propagation, cultivating, and harvesting flowering plants for the floral industry. The flowers and plants cultivated by the floriculture industry are widely used in the cosmetic, perfume, pharmaceutical, and other industries. Floriculture includes cultivating, growing, and breeding new varieties of flowers as well as marketing these flowers and foliage plants.



Key Players includes are Danziger, Dummen Orange, Karen Roses, Karuturi Global Limited, Multiflora, Oserian Multiflora, , uparelia Group, Selecta Klemm, Syngenta Flowers Inc., The Kariki Group.

The rise in sales of flowers through online distribution channels has led to a spurt in the growth of the floriculture industry. The penetration of the internet and smartphones has been a significant factor responsible for the increase in the sales of flowers through online channels. The increasing role of biotechnology in producing new breeds of flowers with a variety of vibrant colors has led to an increase in demand blue roses and other flowers with unique colors.

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